Shot this one right up against a bright concrete wall in harsh midday sun, which is usually the light everyone runs from, but for a hard skate look it’s perfect. Every freckle on show, board hoisted up over my shoulder, deck facing the camera.
Wardrobe kept it simple with a white top and the daisy chain still threaded through my hair, so there’s this soft flower-child thing crashing straight into the grit of a beat-up skateboard. That contrast was the whole idea. Pretty and tough in the same frame.
I wanted the expression cool and a little defiant rather than smiley, so I dropped the chin and just stared it down. The sun did the rest. This is going to be a strong one for the sportier side of the book.
#skate #campaign
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